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Everything Clamora makes, and how it makes it
Each format with a real piece from Ritmo, our sample brand, and its steps: script, voice, editing, design, publishing and results. It's what you see when you open the demo.
«Does your back hurt at 4 pm?»
TikTok · 3 back exercises at your desk · 0:27
To get discovered
Reel with a presenter
A short video with a hook, a demo and a call to action. Clamora writes the script scene by scene with timings, adds word-by-word captions, and the same face and voice present all your videos.
How it's made
- 1
Script · 5 scenes
- 0:00–0:04Hook. «Does your back hurt at 4 pm?»
- 0:04–0:12Seated cat-cow. «Hands on knees: arch and round your back, five times.»
- 0:12–0:20Torso twist. «Look behind you without moving your hips. Switch sides.»
- 0:20–0:25Neck. «Ear to shoulder and breathe deeply.»
- 0:25–0:27Call to action. «The full routine is in Ritmo, free for 7 days.»
- 2
Voicesoon
Lucía · warm, medium pace · with presenter
- 3
Editingsoon
HookSeated cat-cowTorso twistNeckCall to actionWord-by-word captionsMusic · «Morning Run» (royalty-free)0:000:27 - 4
Publishing
Goes out on its own on TikTok, at the time your audience responds most. Cancel it before and it won't go out.
- 5
Results (sample brand)
- 12.4K
- people saw it
- 71%
- watched it all
- 980
- interactions
- 38
- visits to ritmo.app
- 47
- comments
«This is how we test every routine before it reaches your app.»
TikTok · A day with the Ritmo team · 0:22
To get discovered
Short video
Behind the scenes or one idea in 20 seconds, with voice and captions. Made for TikTok, Reels and Shorts.
How it's made
- 1
Script · 3 scenes
- 0:00–0:04Hook. «This is how we test every routine before it reaches your app.»
- 0:04–0:16Test. The team does the full routine and times every block.
- 0:16–0:22Close. «Yes, the dog works out too.» Follow us.
- 2
Voicesoon
Lucía · warm, medium pace
- 3
Editingsoon
HookTestCloseWord-by-word captionsMusic · «Morning Run» (royalty-free)0:000:22 - 4
Publishing
Goes out on its own on TikTok, at the time your audience responds most. Cancel it before and it won't go out.
- 5
Results (sample brand)
- 9,400
- people saw it
- 78%
- watched it all
- 708
- interactions
- 88
- visits to ritmo.app
- 54
- comments
RritmoSample
Swipe: myth 3 is the one we hear most.
«Without weights it doesn't work»
Your body weight is enough to build strength.
«I need an hour»
15 steady minutes beat 1 hour once in a while.
«I don't have space»
2 m² is more than enough.
Try 7 days free
Ritmo →♥ 655 💬 31
ritmo Swipe: myth 3 is the one we hear most. Which one did you believe?
#mitosfitness #entrenaencasa
Instagram · 5 myths about working out at home
To get saved and shared
Carousel
A useful tip across several slides: a cover that hooks, one idea per slide and the call to action at the end.
How it's made
- 1
5 slides
- «Without weights it doesn't work» Your body weight is enough to build strength.
- «I need an hour» 15 steady minutes beat 1 hour once in a while.
- «I don't have space» 2 m² is more than enough.
- 2
Graphics and cover
Cover with photo and headline, numbered slides alternating your colors, and a closing slide with your call to action.
- 3
Publishing
Goes out on its own on Instagram, at the time your audience responds most. Cancel it before and it won't go out.
- 4
Results (sample brand)
- 7,300
- people saw it
- 655
- interactions
- 42
- visits to ritmo.app
- 31
- comments
RritmoSample
15 minutes.
Download Ritmo for free →
♥ 296 💬 9
ritmo 15 minutes. No equipment. No leaving home. Start the week with today's routine and let Ritmo adjust the rest.
#entrenamientoencasa #15minutos
Instagram · No-excuse Monday
To sell
Product post
Your product with the number that convinces: photo, headline on a band in your color and a badge you can see from afar.
How it's made
- 1
Text
15 minutes. No equipment. No leaving home. Start the week with today's routine and let Ritmo adjust the rest. #entrenamientoencasa #15minutos
- 2
Graphics and cover
«Band» template: the full photo, the headline in your main color and the «15 min» badge in your accent color.
- 3
Publishing
Goes out on its own on Instagram, at the time your audience responds most. Cancel it before and it won't go out.
- 4
Results (sample brand)
- 4,800
- people saw it
- 296
- interactions
- 61
- visits to ritmo.app
- 11
- downloads
- 9
- comments
RritmoSample
7 days free
Start free →♥ 120 💬 3
ritmo Try Ritmo free for 7 days: every routine, your weekly plan and the challenges. Cancel anytime.
#7diasgratis
Instagram · 7 days free
To sell
Promotion
One clear offer and one action. Clamora schedules it when your audience buys most and measures how many came.
How it's made
- 1
Text
Try Ritmo free for 7 days: every routine, your weekly plan and the challenges. Cancel anytime. #7diasgratis
- 2
Graphics and cover
«Offer» template: the offer large on your color, the tilted photo and the button with your call to action.
- 3
Publishing
Goes out on its own on Instagram, at the time your audience responds most. Cancel it before and it won't go out.
- 4
Results (sample brand)
- 3,100
- people saw it
- 120
- interactions
- 114
- visits to ritmo.app
- 19
- downloads
- 3
- comments
@ritmoSample
Morning ☀️ or night 🌙?
Instagram · Poll: morning or night?
To start a conversation
Story with a poll
Ask something simple and learn what your audience wants. Try it: vote on the phone.
How it's made
- 1
Text
When do you work out? Vote and we'll send the right routine for your schedule.
- 2
Graphics and cover
Full-screen photo with the poll on top, in your colors when people vote.
- 3
Publishing
Goes out on its own on Instagram, at the time your audience responds most. Cancel it before and it won't go out.
- 4
Results (sample brand)
- 2,600
- people saw it
- 810
- interactions
- 9
- visits to ritmo.app
- 0
- comments
RritmoSample
What changed was not having to think about what to do.
— Ana started with 5 minutes a day.
♥ 340 💬 18
ritmo Ana started with 5 minutes a day. Today she finished her 30-day challenge. «What changed was not having to think about what to do.»
#reto30dias
Facebook · Ana's story: 30 days in a row
To earn trust
Customer story
What your customers say, in their words. Clamora only uses quotes you give it or that are already public.
How it's made
- 1
Text
Ana started with 5 minutes a day. Today she finished her 30-day challenge. «What changed was not having to think about what to do.» #reto30dias
- 2
Graphics and cover
«Quote» template: the photo with a veil, quotation marks in your accent color and the line in large type.
- 3
Publishing
Goes out on its own on Facebook, at the time your audience responds most. Cancel it before and it won't go out.
- 4
Results (sample brand)
- 3,900
- people saw it
- 340
- interactions
- 27
- visits to ritmo.app
- 18
- comments
RritmoSample
♥ 205 💬 6
ritmo Rest is part of the plan too. Today, 10 minutes of mobility and you're done.
#descansoactivo
TikTok · Active rest Sunday
To get to know you
Behind the scenes
Your people and your day to day: what makes them choose you over anyone else.
How it's made
- 1
Text
Rest is part of the plan too. Today, 10 minutes of mobility and you're done. #descansoactivo
- 2
Graphics and cover
«Polaroid» template: the photo in a white frame with tape in your color and a badge with the key fact.
- 3
Publishing
Goes out on its own on TikTok, at the time your audience responds most. Cancel it before and it won't go out.
- 4
Results (sample brand)
- 3,300
- people saw it
- 205
- interactions
- 14
- visits to ritmo.app
- 6
- comments
Real videos made with the same engine
Apphive's studio made these for its own brands: CabGo, Storyfan, SetWalk and SmartLinker.
CabGo Storyfan SetWalk SmartLinker
The «Ritmo» pieces and their numbers belong to a sample brand. Voice, presenter and video editing say «Soon»: today Clamora delivers the script, captions and design, and these steps arrive in the coming weeks.
Sample photos: Shixart1985, CC BY 2.0, adapted · Shixart1985, CC BY 2.0, adapted · Femivaco, CC BY 4.0, adapted · Femivaco, CC BY 4.0, adapted · Shixart1985, CC BY 2.0, adapted · Shixart1985, CC BY 2.0, adapted
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