Stop guessing: experiments with a clear result

Clamora tests messages, formats, times and audiences with a hypothesis and a goal, measures the result and tells you what won so you can apply it.

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How it works

1
Hypothesis and goal
"Short video will bring more sign-ups than the carousel", with the metric that decides it.
2
Controlled test
It splits content or budget between the variants.
3
Readout and decision
It tells you what won, by how much and what to scale.

One goal per test
Each experiment is judged by customers, sign-ups or cost, not likes.
Small budgets
Test with little before investing more.
Compounding learning
What wins becomes the new baseline of the plan.
Formats and messages
Video vs. carousel, one benefit vs. another, one time vs. another.
No spreadsheets
The readout arrives on its own, in plain words.
With your approval
Applying the result is a proposal you approve.

Do I need to know statistics?

No. Clamora tells you what won and whether the difference is enough to trust.

How long does an experiment take?

As long as it takes to gather enough data; usually one or two weeks.

What if nothing wins?

It tells you, and proposes the next test.

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